DSGNMark

branding + strategy + art direction 

DSGNMark is an in-house design agency at PNI Media, responsible for producing smart, customizable digital templates for PNI’s retailers in the print-on-demand industry (Staples US&CA, Costco US and Sam’s Club). DSGNMark was developed and launched as a stand-alone service in addition to the PNI Platform.

A comprehensive branding development for DSGNMark included brand strategy, naming, visual identity, and competitive positioning of the program. The brand identity created for DSGNMark is a winner of the Winter 2017 HOW In-House Design Awards: Business-to-Business.

With the use of intricate detail and geometric shapes, the brand identity and all branded graphics represent both the business and creative intent of the business model.

DSGN: The Visual.

Represents the visual nature of the product and the process of creation through original works of art. 

– On-trend, creative, artistic, conceptual, crafty, original.

Mark: The Marketing. 

Represents the business intelligence behind the design templates; the smart application of performance metrics, analytics and merchandising initiatives.

– Branding, identity, marketing, purpose, strategy.

Branded print collateral was created including business cards and an annual publication.

The publication was made to showcase DSGNMark's newest creations of the year and give updates on the program.
Every issue features product templates, designs, and exclusive artwork created by the DSGNMark team. The publication is available in printed and digital copies; digital version available below -

VIEW PUBLICATION+

WEBSITE CREATION

A website was developed to promote the DSGNMark program and offer insight into the service offerings.

SOCIAL CONTENT

Social media was used to promote the DSGNMark product templates. Mock-ups of the template designs were created to show the products and designs in different positions and angles. Mock-ups used geometric graphics and backgrounds to produce a smart intricate look and feel that compliments the DSGNMark branding and vision.