BC Craft Brewers
Conference

marketing collateral + illustration + digital assets

The BC Craft Brewers Guild represents 140 craft brewers from all over BC. Its mission is to support the ongoing creation and discovery of truly great BC Craft Beer. The guild is the host of the BC Craft Brewers Conference, bringing together key stakeholders from the entire British Columbia craft brewing industry for an annual networking and educational event. The conference includes peer-led educational sessions, a supplier Trade Show floor, and plenty of beer ;)

Various marketing pieces were developed for the promotion of the conference including a brochure, landing page and social media assets. The comprehensive brochure outlines the event’s schedule, industry stats, and available sponsorship packages in order to attract sponsors. The custom illustration on the cover incorporates the vibrant colours found in BCCBG’s logo. The artwork features craft beer symbolism, BC lifestyle, and Vancouver skyline elements. The illustration is utilized across all marketing pieces to bring a unified branded look to the promotion of the conference.